Gen Z live by the motto “You do you.” They give themselves and others permission to be different, and they express those differences how they see fit.

Brands that emphasize they’re more welcome, open and inclusive sides will be the ones that are most likely to win over with this generation.

Read more on my synopsis of the importance of focusing on Gen Z in marketing.

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Tags: Dixie Kachiros, Signitt, Change Catalyst, Branding, Pathfinder